Giving Your Employees Holiday Gifts They Actually Want
October 7, 2026


Combatting the Gift Closet Problem
Many workplaces have one: a closet or a spare cabinet holding branded tumblers, tote bags, and a stack of logo notebooks nobody claimed. Somebody spent real money on all of it. The intent was good, but the execution missed the mark. And it misses in a predictable way every year, which means it is fixable.
What Employees Say They Want
A 2025 Custom Ink survey found that 82% of employees would value a gift more if it were personalized, and 52% would rather choose from several options than have everyone receive the same thing. A separate survey of 1,500 employed adults in the U.S., conducted by Snappy, found that 75% wanted to pick their own gift.
The least popular categories are consistent across studies: stationery, desk accessories, office products, and plants. One survey of corporate gift recipients found that only around 38% regularly use the merchandise they were given.
Read those numbers with one caveat. Most of this research comes from companies that sell gifts or gift cards, so they have a stake in the answer. Still, the implication matches what many managers already suspect.
Three Approaches That Hold Up
Let People Choose
Choice solves the problem you cannot solve by guessing. A prepaid card, a card to a national retailer, or a short menu of options all accomplish the same thing. Consider one of these options over a card to a single restaurant chain, which may not mean much if it isn’t a place that person likes to go.
Give Time
An extra paid day off between the holidays costs less than most employers assume, in a week when very little gets finished anyway. Closing early on a Friday in December works too. So does letting people leave when their work is done instead of when the clock says so. People may remember time more than a material object.
The Gift Already Sitting in Your Benefits Package
Here is the one most employers overlook entirely. A lot of what employees would genuinely value is already in the plan you are paying for, and they have no idea it is there.
Employee assistance programs are badly underused. So are telehealth services, wellness allowances, behavioral health visits, and discount programs. Sending a clear, plain-language summary of what people actually have, in December when families are making decisions for the coming year, is worth more than most of what ends up in that closet.
There is also the option of adding something. Voluntary and supplemental benefits, including accident coverage, hospital indemnity, critical illness, and pet insurance, are often available at little or no direct cost to the employer. Announcing a new benefit in December lands differently than handing out branded gear.
A Tax Detail Worth One Phone Call
This one catches employers every January. Cash and cash-equivalent gifts, including most gift cards, are generally treated as taxable compensation rather than tax-free gifts. Small non-cash items may fall under a de minimis exclusion, but that category is narrower than most people assume.
Rules shift, and every business is different, so this is a question for your accountant or payroll provider. Ask before you buy, rather than in January when someone wants to know why a gift card showed up on a W-2.
The Part That Costs Nothing
Personal recognition is the piece employers skip because it feels too small to count. It is not. A short note naming one specific thing the employee did this year, written by a person whose opinion they care about, may be kept in a drawer for years. Generic appreciation sent to the whole company is more likely to be thrown away.
If you do nothing else on this list, do that one.
Let Us Look at the Plan First
Before you finalize a gifting budget, it helps to know what you are already offering and where the gaps are. We can review your current group plan, flag the benefits your team is probably not using, and walk through voluntary options worth considering for next year.
Give our office a call. It is a short conversation, and it may change what you decide to do with the money.










